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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) PDF




by Paul Wiefels : The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

ISBN : #1841124680 | Date : 2005-09-12

Description :

PDF-e6c26 | The Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore’s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around th… The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)


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[Pub.70Ewz] The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) PDF | by Paul Wiefels


The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) by by Paul Wiefels

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International Consumer Behavior: Its Impact on Marketing Strategy Development PDF




by A. Coskun Samli : International Consumer Behavior: Its Impact on Marketing Strategy Development

ISBN : #089930883X | Date : 1995-03-21

Description :

PDF-50674 | Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in differ… International Consumer Behavior: Its Impact on Marketing Strategy Development


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[Pub.51jtr] International Consumer Behavior: Its Impact on Marketing Strategy Development PDF | by A. Coskun Samli


International Consumer Behavior: Its Impact on Marketing Strategy Development by by A. Coskun Samli

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Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung) PDF




by Hadia H. Abdel Aziz : Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung)

ISBN : #3631577834 | Date : 2008-04-22

Description :

PDF-b6aa7 | This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers’ decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a … Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung)


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[Pub.61cSu] Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung) PDF | by Hadia H. Abdel Aziz


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Breaking Through 2nd Implementing Disruptive PDF 48ed6d62e

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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity PDF




by S. Vandermerwe : Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity

ISBN : #1349484199 | Date : 2014-01-01

Description :

PDF-17856 | Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don’t know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so t… Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity


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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity by by S. Vandermerwe

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Applying Formal Methods Performance Commerce PDF 49d05e44c

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Applying Formal Methods: Testing, Performance, and M/E-Commerce: FORTE 2004 Workshops The FormEMC, EPEW, ITM, Toledo, Spain, October 1-2, 2004 (Lecture Notes in Computer Science) PDF




: Applying Formal Methods: Testing, Performance, and M/E-Commerce: FORTE 2004 Workshops The FormEMC, EPEW, ITM, Toledo, Spain, October 1-2, 2004 (Lecture Notes in Computer Science)

ISBN : #3540231692 | Date : 2004-11-23

Description :

PDF-b9cc5 | This volume contains the refereed proceedings of the ?rst edition of three wo- shops colocated with the International Conference on Formal Techniques for Networked and Distributed Systems (FORTE). The workshops took place in Toledo (Spain) on the 1st and 2nd of October of 2004, and they dealt with d- ferent topics related to the application of formal methods. The names … Applying Formal Methods: Testing, Performance, and M/E-Commerce: FORTE 2004 Workshops The FormEMC, EPEW, ITM, Toledo, Spain, October 1-2, 2004 (Lecture Notes in Computer Science)


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Power Mobility Business Technology Revolution PDF 0fd6b9d5b

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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution PDF




by Russell McGuire : The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

ISBN : #0470227761 | Date : 2007-09-28

Description :

PDF-b9821 | Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution “Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be ‘anywhere enterprises’ that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell’s book lays out a straightforward ro… The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution


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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution by by Russell McGuire

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Tilt Shifting Strategy Products Customers PDF 14ff4ae70

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Tilt: Shifting Your Strategy from Products to Customers PDF




by Niraj Dawar : Tilt: Shifting Your Strategy from Products to Customers

ISBN : #1422187179 | Date : 2013-11-05

Description :

PDF-07479 | Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, … Tilt: Shifting Your Strategy from Products to Customers


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Tilt: Shifting Your Strategy from Products to Customers by by Niraj Dawar

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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters PDF




by Eleazar Hernández : Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

ISBN : #1484220552 | Date : 2016-10-21

Description :

PDF-65dda | Learn the skills you must master to assume leadership roles―creative directors, art directors, and advertising managers―on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not s… Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters


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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by by Eleazar Hernández

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E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition) PDF




by Christian Aichele : E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition)

ISBN : #3658136863 | Date : 2016-07-05

Description :

PDF-0ce77 | Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben.E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben sich durch E-Business für Unternehmen und … E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition)


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E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition) by by Christian Aichele

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Global Marketing Strategy McGraw Hill PDF C872f8d1e

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Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF




by Susan P. Douglas : Global Marketing Strategy (McGraw-Hill Series in Marketing)

ISBN : #0070134472 | Date : 1994-12-01

Description :

PDF-fa773 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy (McGraw-Hill Series in Marketing)


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[Pub.82Ncd] Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF | by Susan P. Douglas


Global Marketing Strategy (McGraw-Hill Series in Marketing) by by Susan P. Douglas

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Sales Force Design For Strategic Advantage PDF




by Andris A. Zoltners : Sales Force Design For Strategic Advantage

ISBN : #1403903050 | Date : 2004-07-15

Description :

PDF-0bc3f | This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change…. Sales Force Design For Strategic Advantage


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[Pub.84TYS] Sales Force Design For Strategic Advantage PDF | by Andris A. Zoltners


Sales Force Design For Strategic Advantage by by Andris A. Zoltners

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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development PDF




by A. Coskun Samli : International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

ISBN : #1461451248 | Date : 2012-11-27

Description :

PDF-426fa | Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern internation… International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development


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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by by A. Coskun Samli

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by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

Description :

PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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by Nathalie Nahai : Webs of Influence: The Psychology of Online Persuasion

ISBN : # | Date : 2012-12-14

Description :

PDF-aefac | As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.  At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the wo… Webs of Influence: The Psychology of Online Persuasion


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by Anna Moretti : The Network Organization: A Governance Perspective on Structure, Dynamics and Performance

ISBN : #331952092X | Date : 2017-06-23

Description :

PDF-2d82b |  This book explores the basic traits of inter-organizational networks, examining the interplay between structure, dynamics, and performance from a governance perspective. The book assumes a novel theoretical angle based on the interpretation of networks as multiple systems, and advances the theory in the realm of network effectiveness and failure. Composed of two parts, theoretical and empirical,… The Network Organization: A Governance Perspective on Structure, Dynamics and Performance


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