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: Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3319124625 | Date : 2015-03-03

Description :

PDF-cc4b2 | ​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing… Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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by Entrepreneur Press : Start Your Own Blogging Business

ISBN : #1599180472 | Date : 2006-12-19

Description :

PDF-62b58 | Turn Your Blog Into Big Bucks Blogs are one of the internet’s fastest-growing phenomena-and one of the best and easiest ways to make money online. Learn how to choose a topic, start a blog and attract thousands of avid readers. Then use your blog to generate income from advertisers, promotions, affiliate links and other techniques-all from your own home. We’ll reveal how to: Attract visi… Start Your Own Blogging Business


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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) PDF




: Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)

ISBN : #0387283188 | Date : 2005-08-25

Description :

PDF-05e44 | Artificial Intelligence is one of the oldest and most exciting subfields of computing, covnering such areas as intelligent robotics, intelligent planning and scheduling, model-based reasoning, fault diagnosis, natural language processing, maching translation, knowledge representation and reasoning, knowledge-based systems, knowledge engineering, intelligent agents, machine learning, neural nets, g… Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)


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Challenges Expanding Commerce Business Government PDF 1307f83bb

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Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology) PDF




: Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)

ISBN : #1441939520 | Date : 2010-12-08

Description :

PDF-14489 | 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over … Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)


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E-mail Essentials: How to Make the Most of E-Communication PDF




by Matt Haig : E-mail Essentials: How to Make the Most of E-Communication

ISBN : #0749435763 | Date : 2001-08

Description :

PDF-34f38 | Although e-mail is the most frequently used Internet application, many people are uncertain about how to use it effectively…. E-mail Essentials: How to Make the Most of E-Communication


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Applying Neuroscience Business Competitive Advantage PDF 02f619b34

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Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage) PDF




: Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522510281 | Date : 2016-10-12

Description :

PDF-a74c4 | “This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research”–… Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)


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by Per Jenster : Market Intelligence: Building Strategic Insight

ISBN : #8763002027 | Date : 2009-01-20

Description :

PDF-1716e | Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book’s focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization’s environment to predict future outcomes better … Market Intelligence: Building Strategic Insight


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Market Intelligence: Building Strategic Insight by by Per Jenster

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by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

Description :

PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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Mobile Commerce Application Development PDF




by Lei-da Chen : Mobile Commerce Application Development

ISBN : #1591408067 | Date : 2005-06

Description :

PDF-c644d | As wireless and mobile technologies become more and more prevalent, organizations are starting to invest in developing infrastructure and applications for mobile commerce. This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications…. Mobile Commerce Application Development


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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) PDF




by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

Description :

PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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E-Commerce Law: National and Transnational Topics and Perspectives PDF




: E-Commerce Law: National and Transnational Topics and Perspectives

ISBN : #9041199179 | Date : 2003-09-17

Description :

PDF-83d48 | To the contention that the advent of electronic commerce demands a near-complete jettisoning of existing laws affecting business transactions, the authors of the penetrating essays in this book answer: not so. Rather, the resolution to the challenge lies in the combination of existing legal elements from heretofore disparate disciplines, and the creation from these elements of a new field of legal… E-Commerce Law: National and Transnational Topics and Perspectives


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: Conference Proceedings Trends in Business Communication 2016

ISBN : #3658172533 | Date : 2017-03-08

Description :

PDF-a99b6 | These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documen… Conference Proceedings Trends in Business Communication 2016


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Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) PDF




by Michael Müller : Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition)

ISBN : #3658119675 | Date : 2015-12-02

Description :

PDF-a44fe | Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der Markenstandardisierung und dem Markenwert… Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition)


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[Pub.19ZdB] Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) PDF | by Michael Müller


Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) by by Michael Müller

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Leadership Development Global World Collection PDF 1dbc52227

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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) PDF




: Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)

ISBN : #0230355137 | Date : 2012-10-30

Description :

PDF-537d1 | Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways to invest in leadership development…. Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)


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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) by

This Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) having great arrangement in word and layout, so you will not really feel uninterested in reading.

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